Putting Windows To Work
The flyer pasted to the real estate brokerage window promoting latest listings is doomed. A startup out of New York LOH Vision unveiled its replacement last month with their debut product/integrated solution of the same name.
Combining an interactive video touchscreen with a real estate marketing platform, it can engage pedestrians in ways paper never could. Installed in a storefront window, The Live Open House panel invites them to step up and tap the glass to learn about listings, view photo or video tours, explore maps of the surrounding neighborhood, learn about or contact agents. System analytics track all activity, which properties and neighborhoods, price searches, etc.
It’s pricey at launch, as innovations are, but the concept has real potential to captivate interested buyers, promote property and the tech savvy companies first to embrace it. Currently available in the NYC area, awaiting word when/if they’ll take it to other markets.
Tours and Tools
Looking further ahead, a European company, Real5D has technology to allow prospective tenants and buyers tour a virtual rendering of commercial property while still under construction. It’s 3D renderings can be built from blueprints, construction plans and architectural renders, then toured in an interactive conference with a sales agent. Viewers can commit before construction is complete, or owners/developers to make changes before more costly....Back at home, Real Tour Vision upgraded and renamed its virtual tour creation and marketing platform as Real Tour Fusion. According to its announcement, the new version simplifies the the creative process that goes into building an interactive tour from photos,panoramic images and HD video. See a sample here. ...Walk Score, which has provided a useful online interactive mapping tool to help buyers learn what’s in an area, commuting times/distances, etc. just launched a redesigned version for iPhone and iPad .
