Tech Watch for Real Estate/RealTechTools

A Google Guide To Google for Real Estate

2012-01-26T15:42:00.000-06:00

There’s much you can miss, when you aren’t looking.

Everyone knows and recognizes the importance of Google as a tool for marketing and drawing potential clients to online listings and sites. For all you know, though, you may not know how to take full advantage of all that's available. Google wants your business, and to make it easy they’ve put together a page specifically targeting real estate pros.

Appropriately named, Google for Real Estate Professionals, it presents a brief overview of how and why to effectively embrace Google’s many resources to reach buyers and sellers — everything from Google Docs through SketchUp, YouTube, Google Places, Maps, Earth etc., etc. If you can use it, it's there.

If you’ve been disappointed with your online performance, and willing to explore ways to make more effective use of the Web, this might be a good place to start, measure up, and adapt, as needed.

Speaking of websites, Coldwell Banker proudly reports its branded real estate websites topped all national franchises in unique visitors last year, according to figures just announced. In a press release, the company says Nielsen puts the traffic at 17.5 million unique visitors, while comScore Media Metrix estimates the traffic at 26.1 million unique visitors. By either tally, they’re obviously doing something rich....and there’s much to be learned from compelling websites.

Briefs out of this year’s starting gate

2012-01-20T14:54:00.000-06:00

Time for that next portable PC? Yet another choice awaits you in 2012: the ultrabook. At CES PC makers put new emphasis on on the compact PC, without compromise,showing off respective versions of the thin and light powered by Intel processors.

IdeaPad Yoga, one of the new ultrabooks

Not for the budget minded, yet, they offer the portable experience the MacBook Air has allowed its users, with all the PC performance one can’t get from a tablet. Introductions include the Lenovo IdeaPad Yoga, Dell’s XPS 13, HP Envy Spectre and the Acer Aspire S5.....In peripherals, Logitech has a new take on the mobile mouse with its Cube ,wireless handheld device for controlling your screen or presentations with swipes of the touch sensitive surface. of this palm sized device.

Lumia 900

Think the choice smartphones comes down t IPhone or Android for app-powered functionality, don’t count Windows Phone handsets out entirely. Recent developments there: Both HTC and : Nokia’s have announced new models for the Windows Phone operating system, the Titan and Lumia 900, respectively.... Adding to their appeal could be a software tool from the company BlueStacks which will allow existing Android apps to run on Windows PCs and possibly smartphones when Windows 8 appears.... Since the topic is phones, here’s something useful every handset could use, regardless of OS. HzO WaterBlock nano technology if adopted by manufacturers could permanently protect electronics from spills, splashes, even the dreaded accidental drop into water.

Logitech Cube

Ipad and notebook who have been wishing for a way to scan detailed forms and contracts without heading back to the office, take heart. Xerox may have the just he solution you’ve been awaiting with its Mobile Scanner Powered by a lithium battery, the scanner reads and converts documents into JPEGs or PDF files then transfers them via WiFi to your hardware of choice.

CES always is a showcase for things to come, maybe. Two of note: Cotton Candy, from FXI Technology , essentially a tablet in a flash drive, for the ultimate in mobile convenience. Plug it into a TV set or monitor via USB or HD connectors built into the unit, it becomes an Android device, connected to the cloud, controllable by an app-powered smartphone.....The car as computer cockpit isn’t that far off, either. Auto makers Audi, Mercedes Benz and Kia, gave glimpse of what could be the the future for the car dash and interior with interactive display systems. Graphics and text projected on the windshield/screen, could provide touch control of car functions and easy access to the kind of information you get now form your mobile PC or navigation system.

Cotton Candy

A Strategic Aside....

2012-01-18T16:22:00.001-06:00

CES, the annual consumer electronics show, is always big news in technology, and last week’s gathering in Vegas played to that rule.

Before you weigh which latest marvel you’ll want in coming months,

think strategically. In a year where the real estate market shows signs of slowly recovering , and many budgets are limited, focus on solutions to empower you to do more with less.

We’re steeped in an era of converging technologies, and multipurpose tools. Your phone or tablet can handle whatever you want it to do, if so inclined. For navigation, service providers and apps likely deliver all you need for negotiating your market area. What’s really good enough in a camera for your needs? Camera features on phones and tablets are muscling into the point and shoot category. Snap on lenses make them even more versatile for photos and video

Maybe it’s time to leave that camera and navigation system behind...two less things to carry.

Can/should your phone be your computer, too? Loaded with the right apps, possibly. But screen size and overall performance can still be challenges, especially for those who judge the phone screen just too small.

So, should your other other device be a tablet, a notebook, or both? If budget dictates either/or, a PC of some form is still the more practical primary computer. Be it a desktop or notebook, most will be best served by that full-powered performance.

A tablet, for now, should still be seen as an extension of it. Loaded with apps, its serves neatly between smartphone and computer.; more practical for reviewing, listings and tours and contracts with clients . Add the the reach of the Web, you have whatever you need, when you need it.

Which brings us to cloud computing. Explore it, learn how to take advantage of it and empower your real estate career. Technology , at its best, makes like simpler. Pare down the hardware while ramping up on software apps and services, and be all you can wherever you are.

Signatures and Cameras

2011-11-21T15:34:00.001-06:00

If you haven’t been getting many calls for or inquiries about digital signatures from buyers and sellers yet, that could soon change. Awareness is growing, helped in no small part by Docusign’s launch of a free branded app targeting consumers.

DocuSign Ink makes it easy for them to sign and archive documents with a electronic version of their signature right on their iPad or iPhone or in regular email including Outlook .

The intuitive nature of these user friendly solutions, and the way they simplify what some consumers might see as an intimidating technology could pave the path to broader acceptance,and give you good cause to investigate and start offering digital signatures for real estate , if you aren’t already there.

Thinking about replacing your compact digital camera in the next few months? Seriously weigh the capabilities of a new smartphone as its replacement replacement for a compact point and shoot. It may be “good enough” for your real estate photo and video needs, leaving you with one less peice of hardware to carry.

Even the serious shooters and reviewers are starting to ponder that path, as reflected in this detailed article from Ars Technica on the iPhone 4S

. If that idea sounds appealing,also here’s a round-up from the New York Times on accessory lenses and such which can make that phone a better camera

Are QR codes delivering for you?

2011-10-04T16:06:00.000-05:00

Just did a story for one of the graphics magazines I write for on QR codes.

Now there’s a technology where Realtors have really taken the lead.

Sign shops, from independents to large national chains, all cite real estate professionals early adopters codes, the largest group to embrace QR so far. Seems these graphic grids will eventually become a fixture on all types of signs and printed marketing materials, but real estate is one of the proving grounds for this intereactive technology

Makes sense to add them to yard signs as a way of directing buyers to more details about that home, or a page of current listings. Certainly shows you’re tech savvy. But beyond that, are they working? Any quantifiable results, any new clients because of your use of QR codes?

I understand their appeal when showing sellers how you’re got all the tools to promote their home, is there more to it than that. let me know, and I‘ll report back what I hear later.

Gifting: Maybe an apple...

2011-09-19T11:43:00.000-05:00

We’re approaching that season when, if you’ve put off investing in new technology, you’re likely to gift yourself or someone you love with that bit of wizardry you’ve been eyeing all year. And if you haven’t already invested in a tablet PC, one probably tops your list.

Earlier this year, it looked like there would be an abundance of choices with all the Android tablets coming to market. While there have been many admirable options there, none have really dented the iPads appeal.

That’s as much about the hardware as software. The IPad 2 is a great product, backed by the software catalog Android devices have not yet begun to rival, for real estate or otherwise. Adding significant momentum there is the simple fact that many apps developed for the ever-growing universe of iPhone users also run on the iPad.

At this point, the most promising challenger to the iPad’s dominance the rumored Amazon tablet, expected to launch sometime within the next two months. Early speculation suggests it may offer the combination of package and price which make it a winner.

But software is what makes the hardware, and it’s likely to be a while before the combination of general and real estate specific apps are available to make whatever Amazon brings to market the practical solution for your needs in a mobile computing platform. By then, if and when sometime next year, WIndows 8, with its promised tablet support, will give you even more options.

Short-term, the iPad’s appeal as a practical solution with the most software support, real estate and otherwise, seems secure.

The Next Breakthrough In Digital Photography?

2011-07-06T16:49:00.000-05:00

If you’re serious about photographs for your virtual tours, and have been thinking about a Digital-SLR as your next camera. you may want to hold off a while and see what the future holds.

Last week's New York Times ran a story about a Californna start-up with what could be the next real breakthrough in digital photography. As tthe headline reads, Lytros’ technology will users shoot now and worry about inncidentals like focus and depth of field later.

That’s right: its technology allows serious amateurs, or anyone for that matter, to point, shoot and achieve all the same effects now possible only by experimenting with lens and aperature when the shutter clicks. It will mean more options for photographers, more effective pictures of everything, including homes, and put the advantages of an SLR in point and shoot cameras.

The cost if this new type of camera, or required software, if any, has not yet been announced; only that it will be targeted at consumers

The effect, and breaktrhouygh it represents is much easier seen than described. You can explore the possibilities at this interactive gallery on Lytro’s website.

Just click anywhere in a picture and see for yourself. It might be worth waiting a bit longer before investing in that digital SLR.

April Briefs

2011-04-20T17:22:00.001-05:00

Transaction Management and More

A start up, Opreie has developed a cloud computing transaction and client management system with a novel “pay as you use” approach to pricing. The system combines browser-based transaction management with redundant Web-based document storage and security features. Those interested can try the software for 30 days free. After the trial period, the cost is $1.50 per 24 hour “Day Pass” to access all features — but users only need to purchase the passes on days when they actually use the software.

MapsAlive in beta for iPhone, Ipad

MapsAlive extends the reach of its interactive maps and floor plans to devices running Apple’s iOS 4.3 or later. Maps Alive for mobile will run on iPhones, iPads and iPod devices. With this upgrade, subscribers can create and distribute the Maps Alive tours fir display on a computer or one of these supported mobile devices. To learn more or take part in the beta test of MapsAlive mobile, follow this link.

Printer Discount for Realtors

Printer maker Epson hopes to expand its user base in real estate with a special discount on its WorkForce all-in-one printers/scanners/copiers. Now through June 30, just enter the code RLESTWF at Epson’s online store and you’ll get 10 percent off the purchase price. You can learn more here.

QR codes offered and explained.

Popular video tour solution provider VisualTour.com has added QR codes to the mix of marketing support for virtual tours created with its software. With this options, subscribers can generate and feature QR codes on yard signs and other printed marketing materials . When “read” with smartphone apps, the codes automatically launch the tour page for that property. In support of this feature, VisualTour.com has put together a Web page explaining the value of QR codes, and how to create and use them with its marketing system. Check it out.

3D for Listing Promos?

2011-03-07T12:19:00.000-06:00

When I put together the March buyer’s guide to digital camera for Realtor magazine online, I didn’t get to explore the 3D capture capabilities now offered in a few of the latest cameras and camcorders.

For real estate, this would seem an effective tool for highlighting listings in a way that really stands out. But the technology isn’t quite there yet: 3D video requires a special TV, and usually those glasses; to appreciate 3D in print requires either those glasses or a special and expensive print

Fuji provided a couple of sample prints. In hand they look like those the 3D prints you may remember from youth, a thick plastic coating like the lenticular prints you could tilt and get a different view.

Viewed in hand they do have a 3D effect which could give a house photo more impact, especially when there’s a great view or luscious surroundings.

I scanned the photos they provided and but as you see that effect is lost in the process.

I’d say 3D has a place in the future but it’s not quite there yet.

Service As it Should Be

Here’s a model I wish four manufacturers would follow.

Had my Intel iMac four years, the three-year extended service contract expired 12/09. Shortly after, a vertical line showed up on the LCD monitor. A constant annoyance I learned to live with: oh, well machine out of warranty, etc.

A few weeks ago another appeared and decided to see if there was any thing to do about it. After googling problem, found some forum posts mentioning mine was a known issue Apple would take care of.

Yeah, right, I thought, but I called Apple customer service and explained the issue, how long I’ve had the iMac, when the problem appeared, and what I’d read online.

Sure enough they replaced my monitor with a new one,— at no cost to me— four years after purchase, more than a year after my warranty expired.

Wow!

Two morals: When hardware fails, search before tossing. You might be pleasantly surprised, as I was.

We spend a lot of money with these companies for their technology.

They should all be so good to their loyal customers.

Wrapping it up for CES

2011-01-12T17:43:00.000-06:00

I think we’ve done a good job encapsulating the most important announcements our of CES in Realtor magazine online(http://www.realtor.org/rmohome/home) with a buying guide to mobile PCs, a slide show on the latest tablets, and a Tech Watch column devoted to things not covered there. But there are a few more notes to add, and will do so here because of lack of space there.

Great buys to come this year on all-in-one printers, including new models like Kodak’s $99 C310, and Canon’s five color WiFi Pixma MX882. Kodak also introduced a system for creating then printing in 3D with its printers, but you still have to wear those silly glasses. With ongoing refinements of digital cameras capable of capturing 3D images, it seems it won’t be too many years before you can show off your listings in 3D as the next best thing to being there.

And as far as printing goes, Lenovo pushes the envelope on speed , showing the first printer to incorporate new technology developed by its partner Memjet. The planned printer takes the race, cranking out 60 pages per minute at 1600x800 dpi. Initially available in China, it should set the new standard in color for the office when it finally finds its way here.

Speaking of things to come, Samsung demonstrated flexible LCD screen which could lend a little more durability to future smartphones and mobile gadgets, as seen and reported here on CNET. And, MicroVision showed a prototype mini-Android tablet PC, shown here on Android headlines, with built in Pico projector.

While mini projectors are establishing themselves as a tool for business presentations, they have been more of a novelty feature seen in a few digital cameras and phones. Long term, though, I think this technology will prove a valuable way around the limited display capabilities of truly portable devices.

There’s more, but that’s probably enough of CES for now.

Briefly Noted....

2010-12-15T17:08:00.000-06:00

I’m continually approached by start-ups and small companies to over and review their products. I invite those contacts, but in fairness I have to say up front I don’t have the time or resources to test or review every product.

I can use this space, when applicable, to mention new solutions and get the word out to readers readers who may have an existing need and are willing to check out these new products on their own. Mention here should not be taken as an endorsement, however.

Canned Banners offers a web-based app for building interactive banner ads to promote listings, yourself or your company on Websites. Users upload photos and text and they can create a banner ad from customizable templates.

After reading the earlier post on QR codes, Per Schmitz contacted me about DooId.com, the social media business card solution he’s developed. In his words, “DooID bundles all networking AND contact details on one Social Business Card with privacy protection.” It’s free, with scalable privacy settings, and automatically generates QR Codes which can be used on a vcard, or downloaded for printing. Best seen to be understood, you can look at his here.

If you’re shopping contact management/virtual business solutions, take a look at AgentZoom.net. This new real-estate based contact management program that also supports file storage, calendar appointments, and multiple user interaction (for teams). A mobile version is available.

A Coded Opportunity

2010-08-17T15:17:00.001-05:00

Looking for something new and novel to set you apart?
Might want to investigate QR codes, one of several marketing tools included in the September buyer’s guide I recently completed for Realtor magazine online.
A QR code is a bar code emblem which can be read with special scanning software installed on a smartphone. It has many uses, but for now in real estate it’s primary value is how it can merge print to the Web. Feature one of these codes on a postcard, flyer or in a newspaper ad, and they can be scanned to launch the Website for you or your listings on the smartphone.

A few Realtors® are starting to feature QR codes in yard signs and ads, and some marketing solutions providers now tout QR codes as the latest value added service for subscribers. You can also generate your own, like the one above, for free, by clicking this link . Then, start exploring their possibilities.

QR codes have so much potential value for engaging smartphone users— prospective buyers and sellers — I expect they will become a fixture in all types of print promotions and marketing materials over time. For now, though, they are still new enough that there’s a definite advantage in being the one to introduce them to your market.

Patience can be its own reward

2010-07-15T12:06:00.000-05:00

Apple’s widely reported problems with the antenna in it’s iPhone 4 simply highlights one of the guiding principles with technology, be it the latest hardware or software. It doesn’t always pay to rush out and be the first with the latest tool until it’s been proven in the market, by actual users. Wait to hear feedback from those earliest adopters, let someone else work out the bugs before buying.

The leading edge can sometimes prove to be the bleeding edge. Exercise patience, and you can spare yourself some frustration, and the disruptions that go with it.

A couple of briefs: Real Estate Success Tracker has added a companion Web-based service to its real estate CRM/productivity software for Mac and PC. RESTAssured automatically backs up the software database files from your computer to the Web for anywhere/anytime access. $149 set-up, and $34.98 monthly hosting fee. To learn more, click this link. ..... Navigon’s upgrade to MobileNavigator, its iPhone app, adds current weather reports, updated maps and 3d street renderings, and voice-guided directions when walking. A “Clever Parking” feature alerts you to where you’re most likely to find a space as you finish the drive to your destination.... For Blackberry users who want more control over incoming calls, the PrivacyStar app from First Orion has been updated with enhanced call blocking and call forwarding features. The $2.99 app can also be used to identify unknown callers and add them to your contacts.

Apple users?

2010-07-01T15:42:00.000-05:00

Later this month I’ll be working on a column for Realtor magazine online abut the Mac’s newfound status in real estate. If you’re a user of an iMac, Macbook, iPhone or the new iPad I’d like to hear your thoughts. Just email me or post a comment and I’ll get it.

I’ve been pleasantly surprised by the enthusiastic input from users of Apple products when soliciting user input for recent buying guides.

When I did the desktop computer and smartphone guides, Apple aficionados products comprised the majority of respondents, eager to share their thoughts.

The iPhone’s popularity certain has helped make some Mac converts, but I think the iPod opened the door for many users years ago. The iPod experience, easy of use and intuitive design all seem to have initially eroded perceptions that Apple’s products were not for real estate.

And now I start to hear talk of the iPad as something some Realtors would like to have, whereas other tablets never really caught on.

But what are your thoughts on the mac and family for real estate? How tough was it to match Apple’s products and software to your real estate career? Pros, and cons?

More and Less: Digital Cameras

2010-06-10T14:24:00.000-05:00

A digital camera is one of your necessities. How else to get pic for the tours so vital to promoting listings online?

For most Realtors® the answer has been some from of compact camera. The range of compacts with a wide angle lens, and HD video record capabilities has been improving, with many models for under $300.

Sony's new NEX-5 compact DSLR

Better photography often requires a digital SLR with an interchangeable lens system. The range of lenses, and advanced features of these cameras, give you more creative control over photos, inside and out.

Now a third category of camera is emerging: compact digital SLRs. These have bodies closer in size to a compact, but with the added versatility of an interchangeable lens system. They might be the best choice for those who want the best in both worlds.
Some models to consider: Olympus PEN EP-1; Panasonic Lumix GF1; Sony NEX-5As examples of one of the latest advances in imaging, they command high prices...for now.

As these cameras work int the pipeline, there’s notable news at the other end of the imaging pipeline, too Image sensors of 5MP or better are becoming increasingly common on smartphones, as seen in the 8MP Kin Two from Microsoft,(aimed at the youth market) and the previously mentioned HTC EVO Apple’s newly announced iPhone 4. While 5MP is good enough for your real estate photography needs, the zoom capabilities of these cameras still lag.

A good strategy might a high res smartphone for everyday use, and one of the compact D-SLRs when you want the best photos or tours, if your budget allows that luxury. There will come a time when the smartphone will be all the camera you need for stills and video.

We’re not quite there yet, but with each wave of innovation we’re certainly getting closer.

As smartphone usage grows, so do your options.

2010-06-07T16:20:00.000-05:00

A report just out from Nielsen indicates 23 percent of cellphone subscribers now own and use a smartphone.
I’d venture the percentage is higher among real estate users, at least judging from feedback from readers of work I do for NAR’s Realtor publications.
Happy users are likely the phone industry’s best advertisers in real estate, as agents and brokers who are pleased with their respective phone and OS want the world to know. A year ago, the most enthusiastic seemed to be iPhone users, although the ranks of real estate pros shouting the praises of Android phones are is swelling.
Much of the enthusiasm for smartphones has to do with the breadth and depth of the catalog of available “apps.” (Look for an overview article on mobile apps in the July Tech Watch) Although Blackberry users seem pleased with their choice in a smartphone, the relatively slim software pickings available for that platform could be one of its biggest stumbling blocks. Android will certainly attract more, but the phone to beat, as far as software, remains the iPhone.
One surprise for me, Mac aficionado that I am, is how deeply the iPhone seems to have penetrated the real estate market. Or maybe it’s just iPhone users are most outspoken. In any event, from my perspective , the smartphone will ultimately come down to a choice between an Android and iPhone for most users, in real state or otherwise. But there’s still a way to go.
And in the meantime, there’s always new models to convince everyone to step up to a smartphone. Check out the newly announced iPhone 4 or HTC EVO for a better idea of just how the choices are evolving, and how enticing their future.

A Pocket full of Presentation Power

2010-04-20T11:29:00.003-05:00

I’ve written about the new generation of micro projectors since they were first announced, seeing in them great potential as a tool for presentations, and a technology which could have great implications for the future of smartphones and other mobile devices. A PR representative of 3M contacted me a couple of weeks ago and asked if I’d like to check out their latest micro-projector for business users, the MPro150. I explained my freelance status but he still offered to send me a review unit.

Seeing and sampling new technology is far different from actually having an opportunity to throughly explore and play with the features of tools like this. I have to say I’ve been duly impressed with the image quality and versatility of a projector just five inches long For real estate professionals who like their gadgets, this could be a useful tool for presentations to small groups, buyers or sellers in any setting where your laptop screen just isn’t big enough.

3M recommends the MPro150 for projecting up to images up to 50 inches wide, measured diagonally, but I found the quality acceptable at larger sizes. In fact, everyone I demonstrated the unit to was dazzled by the quality and size of the images coming out of this pocket-sized projector in a sufficiently darkened room.

The MPro150 uses an ultra bright LED and extremely compact lens to deliver those results. In addition to mini-USB and VGA/AV input ports for connecting it to a computer or external video source. It has 1GB of internal memory, and a microSD card slot for for storing media files. The unit can display MPEG4 video files, JPEGs, PDFs and Microsoft Office files directly from memory, without being connected to a computer, and is also an MP3 player. The package includes all cables, an AC adapter with international adapters, a 1GB microSD card, mini-tripod and two hour lithium ion battery. Suggested retail is $395.

For real estate users, this could be a practical solution for presentations, whether displaying video from a connected source, or from its own internal memory, within limits. One could, for example, use the device for powerpoint presentation, to share large screen versions of JPEG tour images, or to play sample video tours for a small audience.

Video quality is as good as you can expect from an MPEG4 file, at VGA resolution, The larger the projected image the more apparent the limitations of that format. JPEGS, and content from connected devices hold up well, even when displayed larger than the recommended display size.

My camera captures videos as Quicktime movies, so I had to convert them to MPEG4 before I could play them back from internal memory. I saves these from iMovie on my Mac, then used the free file conversion service ZamZar(www.zamzar.com) on my PC. Once converted, I experienced no problems playing the videos from the MPro150’s internal memory and micro SD card.

In fact the only thing I found lacking in the MPro150 was a remote control for use when displaying files stored in memory. The unit does have several slide show settings, but when you want to step viewers through images or a presentation stored internally, it gets a little cumbersome clicking through images with the unit’s scroll wheel. I usually jarred the the projector in the process, and had to manually refocus the image. Of course, that’s not not a problem when driving the device from an external source, with its own remote.

I consider the lack of a remote a minor inconvenience when weighed against all that’s packed into the MPro150. If presentations are regular part of what you do in your pitch for new business, and you canafford this luxury, here’s a big screen projector you can literally slip into your pocket.

Mac and PC on the desktop

2010-04-12T10:02:00.002-05:00

Wrapped up the buying guide to desktop computers for May Realtor magazine online a couple of weeks ago. Should be posted before the end of the month.

Always learn some interesting background info in the course of researching these stories. This time out when we posted a query looking for reader input on their desktop systems, of the two dozen or so who did respond, the overwhelming majority of respondents were enthusiastic Mac users. Even among the handful of PC users, most indicated they would at least consider a Mac as their next PC.

This is a surprising and dramatic break with what I’ve heard from readers in the past. I don’t think it reflects any wholesale move to the Mac, although it is clearly gaining popularity with real estate users. Maybe the iPod and iPhone deserve some some credit there.

What I believe it shows most, though, is that these agents and brokers are so happy with their Mac experience, they are eager to tell their world about it. In their enthusiasm, they cited the typical strengths: ease of use, intuitive operation, stability, lack of malware and performance.

Among the few Windows users I heard from, only one had yet migrated to Windows 7, the latest version of the OS. Despite generally favorable reviews for Windows 7, these Realtors® were sticking with XP. Burned by what they heard or their own experience migrating to Windows Vista, these users seemed generally reluctant to risk what they fear could be a disruptive upgrade. All realize Windows 7 likely lies in their future, but it’s most likely to arrive on their desks via a new computer.

And when that day comes, they’ll have to seriously weigh a Mac vs. PC.

Video Tour Insight...and more

2010-03-18T10:53:00.002-05:00

In my meanderings around the Web I came across something I missed before, but might be of interest to those of you who are or have been considering using video tours to promote property.

Back in November, real estate video hosting service WellcomeMat commissioned and published its Real Estate Video Report, a survey on use of video in real estate. It’s available for free download here.

One key finding: 89 percent of respondents reported their use of video gives them the edge when competing with other agents or brokers for listings.

The report is well worth a look by any Realtor® wondering about video’s importance to your future.

Some Briefs: On the subject of tours, easypano, makers of TourWeaver, has created a tour building/hosting site, Hosting 360 Tour. The $29.95 monthly subscription covers an unlimited number of tools, includes tools for stitching together 360º panoramic images, and tours can be posted directly to Realtor.com... Influx Software has released Projection cash flow analysis software for commercial real estate. It’s available in versions for Mac and PC,
along with the company’s Influx Toolkit of Excel-based spread sheets for commercial real estate...Last week DocuSign unveiled a special Realtor-branded version of its electronic signature solution. DocuSign Realtor® Edition allows subscribers to use Realtor branded signatures, email templates and a special dashboard to manage their electronic documents. It’s also supports electronic signing on all popular smartphone platforms.

Mobile Essentials

2010-03-03T11:13:00.001-06:00

I’ve put together a guide I hope will give many of you the understanding of the technology’s latest tools and how they can empower you in the field. Essential Technology for Mobile Professionals is my first ebook, and fifth book, and available for download here for $7.99.

I’d like to make it clear up front this guide was not written for the tech savvy real estate professional. You already know the how and why of today’s tools.

Rather, I developed this book for new comers and seasoned pros looking for a solid grounding in today’s tools and how they can empower your career, boost productivity and improve client services. Each chapter covers a specific tool, and explains its use, value, key features and evaluation points when shopping that particular solution. In my correspondence with readers over the years I’ve found that’s exactly the kind of advice many need, but can’t always adequately provide with so much to cover in limited editorial space.

Since technology move so fast, it’s impossible for any book to provide up-to-the-minute information on the latest announcements. So, I’ve tried to complement the broad information in the book with the RealTechToolswebsite. Click on any of the chapter headings there and you’ll find a page with links to Web resources such as product news, reviews, and manufacturer sites for that topic.

This is the best way I know to complement the work I do for Realtor. And, as a writer, it’s an experiment to see what kind of future there is in ebook publishing.

Please take a look, and thanks.

Catching Up

2010-02-17T14:12:00.006-06:00

As I’ve said before, when busy it’s hard to keep up with blogging when you’re busy. If it’s not a scheduled priority it can easily get pushed aside, which is what happened with me. When not working on paid articles I’ve been wrapping up my first ebook and companion website, a guide to Essential Technology for Mobile Professionals, like those of you in real estate. More on that in a future post.

While on the topic of ebooks, here’s a freebie you amy want to take a look at: “Think twice before you sign anything again: 12 Business Cases for Digital Signatures” It’s a free pdf from digital signature solutions vendor Arx. If you’re not yet well versed in the advantages of digital signatures, it does a good job outlining the cost savings and efficiency gained by migrating to digital signatures for contracts and documents.

Since my last entry, Apple did unveil its much anticipated tablet, appropriately called the iPad. I held off writing about it immediately because, unlike the Nexus, it won’t be in stores for a while.

First impression: Too early to tell how practical it will be for real estate and other mobile professions until the working version is out. But for the home, or office, the concept seems a winner to me: a hand held window on he world of digital content. I expect this or something like it will one day be as a common a fixture as the telephone of old, reliability and expectedly there when you need it, whatever your purpose. More after it’s actual release. For now I’d hold off pre-ordering it as a mobile tool until there’s a chance for a little hands-on experience in your local Apple store.

Short takes
I get releases and pitches from start-up and smaller companies on a regular basis as they try to spread the word out about new products and services.When possible,I pass them along to alert you to solutions which may be of help. No quid pro quo, just putting some information out there to help them generate some interest....

Fabusend offers what it calls a “smart letterhead” solution for customized email. Features include cutomizable email letterheads with graphics and interactive links, with built-in tracking capabilities so you know who or when your messages were read. An annual subscription for individual users starts at $199...Ebroker House has developed a Web-based business management solution for agents and brokers. Includes online tools for managing contacts, listings, offers, reimbursemnts, documents,etc. They’re offering a 30-day free tial, then subscriptions start at $29.99/month...If you’d rather read than listen to voice mail messages, Phonetag automatically converts voicemail to text or email, then forwarding it to your cell, smartphone or account. Try it for free for a week. An unlimited monthly plan cots $29.95....LoopNet has lauched an iPhone app for commercial real estate searches. It uses the on the iPhone’s built-n GPS locating capabilities to retrieve info on area commercial real estate in the U.S. and Canada.

Year of the Smartphone...or Tablet...or Smartbook?

2010-01-07T14:37:00.003-06:00

With Google’s official rollout of its Nexus smartphone this past Tuesday, the company upped the ante what is certainly going to be one of the most hotly contested markets this year: smartphones.

That’s good news for real estate professionals as the smartphone, in design and concept, is a product which makes sense. Having your “office” productivity tools at hand, with easy access to the Web, simply makes it easier to do your job away from your desk.

Google’s Nexus, running it’s Android Operating System, offers some innovation and solid features which make it a real contender in the category: 1GHZ processor, 3.7 inch touchscreen interface; 5MP camera/camcorder; GPS; WiFI and Bluetooth support; and speech to text conversion for composing messages without a touch.

Clearly the Nexus and the host of new smartphones coming in 2010, all want the iPhone’s crown as perceived category leader, though Blackberry still dominates in smartphone market share. (The iPhone’s limited availability through AT&T is certainly a contributing factor.)

Looking ahead, though, another recent survey found most consumers wanting an iPhone device, followed by one running Android.

With so much growth potential in the smartphone market, you’ll have plenty of choices this year as the category continues to evolve and attract more vendors and models. But you might want to wait a just little longer before buying into any of latest hype.

Wait to see what Apple brings to market in its much anticipated new tablet. It’s expected for Jan. 27 and speculation about what it will be runs wild. It could mark the next wave in mobile technology, or strengthen the case that the smartphone is the one solution every mobile professional needs.

The biggest problem with smartphones is their small screen size; the problem for netbooks, and tablets seen to date, is their larger screen size dictates a form which is just too large for a pocket or purse. Now if something could bridge that gap, and deliver everything the mobile professional needs in performance, connivence, productivity and portability, it truly will be the one device worth having.
***

While researching the Web, I can across this interesting article regarding the actual cost of smartphone ownership and thought it worth passing along.

Need a little direction for GPS guide

2009-12-15T11:29:00.002-06:00

For the January 2010 buying guide for Realtor magazine online I’ll be looking at “tech tools for getting there”—GPS navigation systems and services.

Reader input always helps make these stories accurate reports on what real estate processionals are using and why. So, I welcome comments from Realtors about your GPS solution.

Have you tried, do you have a preference for a dedicated navigation system, or the services available over your cellphone? Found an innovative way to integrate GPS into your real estate career? Send comments to me, antoniak at dtccom.net . Just tag it GPS in the subject line

I read all responses, and, based on trends, follow up with a few for interviews and inclusion in the article.

Thanks.

Electronic Signatures Update

2009-12-07T10:38:00.002-06:00

Even in this digital age, there’s often a lag between when a story is researched, submitted and it posts. Case in point the December TechWatch column on digital signatures.

When I spoke with Tom Gonser at Docusign for the story in late October, he indicated it would take leadership from the top to really promote the digital standard, and indicated be something in the offing.

Lo and Behold, in late November, NAR announced Docusign as the latest member of its “Benefits Partner” program. You can see the release here.

Those who can’t yet take advantage of the tech, but would like to, can point to this announcement to bolster your case for a move in this direction with managers, brokers, fellow Realtors and local and state associations.

I’ve been meaning to make this post a while, but as any bloggers out there know, other things can easily get in the way. At any rate, what finally prompted this post is a follow-up email to my original column from a contact at a company called DotLoop.

They’re targeting the real estate market with a Web-based solution combining electronic forms, digital signatures, CRM and transaction management.

With NAR’s embrace, I expect 2010 will see the beginning of a real migration to electronic signatures and documents, for the good of all.

The Art of the Blog

2009-12-02T08:44:00.001-06:00

Working on a story about what Realtors have on their tech “wish list” for next year. A couple have mentioned getting serious about a blog. It’s a lot of work, I advised, something that often gets pushed down the “to do” list as other responsibilities take precedence.(as here)

One reported the webmaster had it figured out, suggested entries and updates could be farmed out to overseas content creators. Cheaply too. If you can’t do it yourself, hire American, I say. As a freelancer, I’ve started to see overseas writers bid for work here for as little as $4 per hour on some of the freelance job boards.

A blog should be your voice, reflecting your unique understanding and insight into your market area. If you can’t pull it off yourself, find a professional writer to work with you and develop a voice for your blog. They need the work, and know enough to ask the right questions to make your blog speak for you. Just like your website, the best entries will be written by a professional who understands your business, your unique challenges.

You won’t get that by outsourcing....and if you can’t find someone in your area, hey, I’m available.

Shameless plug, sure. But having made writing my career, I just hate the thought of any of that work heading overseas, to the lowest bidder.

Odds and Ends

2009-11-17T11:36:00.001-06:00

Another Video Hosting Site
If you’ve been thinking about using video tours to promote listings but have been put off by the cost or complication of pulling it off, take a look at Home On The Tube, a property marketing site. It provides members free video hosting and video streaming and can be used to promote homes, rentals and vacation properties.

Best, this service is aimed at those who want point and shoot simplicity. Here’s instructions to users, pulled from the website. “...pick up your digital camera, set it to "video mode" and begin to shoot the property you have listed. Just ‘walk and talk’ your way through the home; pointing out the best features. A couple of minutes of video is all you need. Then you simply upload your property videos to Home on the Tube for the world to see!”

Video can be that easy. Sample tours others have posted there and judge for yourself.

Mapping and Navigation
Your navigation system is only as good as its map database. If you live in an area where there’s significant development or construction, that digital atlas of streets should be updated annually, at least, Now that advice applies to anyone in an area where local post offices have closed or will be closing offices in the post offices nationwide efforts to streamline oprations.

That could mean zip code changes, and new addresses in rural areas, especially. Out in th country, the city part of an address may not reflect physical location as much as the location of the post office from which mail is delivered. If these changes could affect your market area, you may want to ask the provider of your navigation system if they will also impact your navigation system.
To my knowledge, Maponics is the first to address these changes with the latest release of its Zip Cod based mapping data, but the post office plans could impact all systems, so be vigilant in updating your map database.

While we’re on the subject of navigation, Navigon has added itsTrafficLive feature to its MobileNavigator iPhone application. It provides users with real time traffic alerts to help reduce commute times. It’s available for a one time purchase of $24.99, with no additional service charges. An introductory rate of $19.99 runs through next month.

Right name...
When I did the recent TechWatch column on brokerage management solutions, I tried googling different terms and keywords to find relevant products. Something I do for every story to make sure I don’t miss the obvious.

So you would think a company and website called Broker Office Solutions might pop in the results. Well it didn’t, and a contact there followed up to ask that I include their products in future articles. Click the links to see what they have to offer brokers and agents.

At the very least, this demonstrates the importance of search engine optimization, as the right name alone will not guarantee good ranking in search results.

Briefs: GPS Safety, Facebook App, Affordability....

2009-10-07T16:59:00.004-05:00

Personal Security Locator: Often when I do the buying guides guides I’ve been writing for Realtor since the early 1990s, I’ll hear from companies about relevant products not included. Sometimes it’s purely an editorial decision,there’s only so much space. And sometimes, despite my relentless search for relevant items to include in the chart , things just don’t bubble to the cyber syrface. Case in point the September personal safety guide,

After the story appeared, the maker contacted me about his Personal Protection Locator. At $299 and $99/year for the service it’s may seem a little price little to some, but can you put a price on safety? The key-sized KeySmart transceiver is easily concealed. When activated, it sends out a signal to the response service pinpointing your location. The service then calls the desigated contact and guides them to wehre you are. It’s a new applicaiton for GPS, and a safety service/feature that could eventually find its way into other GPS devices.

ATT Facebook Users: Another reader contacted me to spread the word about a facebook app developed specifically for Realtors called CenterStage for Real Estate Agents from Clientopoly. It simplifies the process of adding info—text, price and pix—of current listings and home’s you’ve sold to your facebook profile. You can sample CenterStage with a 30-day free trial, after which it costs $8 per month with a year-long commitment.

Affordability Index: Want an idea how how your market racks up nationally, in terms of affordability? In Late September Coldwell Banker released the results of its annual home price comaprison index.The survey reviews pricing on comparable 2,200-square foot four bedroom homes in 310 U.S. housing markets, then ranks them from most expensive(La Jolla, CA) to most afforable(Grayling, MI).National average: $363,460.

Location means everything: a similar home would cost the buyer $2.125 million in La Jolla, but just $112,675. Click here to see this year’s home price comparison index for the U.S. and Canada. There’s a two-minute infomercial about the index on ColdWell Banker’s YouTube channel.

Indexing confidence

2009-09-08T16:44:00.002-05:00

Pont2 Technologies is looking to turn its widespread presence into timely market insight with its Real Estate Market Confidence Index, now officially up and running. The index is based on a monthly survey of Point2 users who rate the state of the real estate market as they see it in their area. Participants are asked to rate current conditions and the market outlook, on a scale of one to 10. The index represents the median, or mid point in total responses, for each topic.

For instance, the August index(the most recent available), indicates there is growing optimism about market conditions, but plenty of room for improvement. Using the scale where 1 represents bad and 10 translates into good, the confidence index for the month is 5.9. That’s a slight improvement over the August index of 5.4. There also seems to be more confidence in prospects for a long term rather than short term market recover.y Using the same scale, the short term optimism/pessimism index was 5.8, a full point below the 6.8 index of the outlook for a long term market conditions.

Of course no single window affords a complete view. You may also want to search the Realtor Confidence Index, updated throughout the year, and Zillow’s monthly Homeowner Confidence Survey.

Google Voice Launches, by Invitation Only

2009-07-10T12:07:00.002-05:00

Google has sent out invites to sign up for a free Google Voice account.

Formerly called GrandCentral, it’s the Google version of a unified messaging system for managing your calls from a single account. Users can publish a single phone number, then have incoming calls routed to your phone when, as needed be it a landline or your mobile. It also includes centralized voicemail services from a browser-based system and interface. That’s just a start.

If you didn’t get your invitation, you can sign up for one here

AgentWorx: A New iPhone App for, from a Real Estate Pro

2009-07-10T12:05:00.001-05:00

AgentWorx is new specialty software developed specifically for iPhone users by broker Chris Larsson in Portland OR. He describes it as an iPhone contactmanagement/productivity application for real estate. Helps organize, retrieve and share essential information in an easily managed form. Requires iPhone OS 3.0 or later and is compatible with both the iPhone and iPod touch. Available for $9.95. You can learn more here , or download AgentWorx at iTunes

A Budget Buy on Netbooks

2009-07-10T11:15:00.002-05:00

Looking for an an easily affordable way to get started with a netbook?

How does 99 cents sound?

That’s right for a limited time, Sprint is offering a Compaq netbook for less than a dollar....with a two year service plan. At this writing, Versizon and Sprint have the same package for $199 with a two-year plan, but time will tell how they respond to the Sprint offer.

To learn more about this offer through Best Buy, start there.(http://www.bestbuy.com/site/olspage.jsp?id=pcmcat182100050001&type=category) .

If you’re not familar with netbooks, take a look. This, or any other model in this growing category may be just what you need if you want more than a smartphone for mobile computing, but less than a full-sized notebook.

Briefly noted...

2009-05-14T14:23:00.003-05:00

Here’s another compilation of announcements I’ve set aside, hoping at some point to devote some space to them. Rather than procrastinate further, here’s a rundown of some developments you may want to explore further. Just follow the links.

And by the way, the next buying guide I’ll be working on for Realtor magazine online is about Website enhancements. If you’ve found or developed any you think would be of interest/value to other realtors, feel free to email me with a link to the info.

For a long time ACT seems to have been the most popular off the shelf contact management system for Realtors. Early last month the company released the latest version of the program developed specifically for those in this trade. ACT! by Sage for Real Estate 11, $299 or $199 upgrade, adds a few new features, including a “related contacts” feature for defining relations among contacts like buyers and sellers; improved integration with Outlook for organizing emails and calendar functions with contact records; and streamlined search functions.

Uses of digital signatures, and those interested in seeing how the technology might streamline their workflow, should take a look at the new version of DocuSign just announced. new features in DocuSign v9.1 include electronic signature personalization, a screen guide to sending documents for signature; a proprietary “Intelligent Document Recognition” feature which recognizes the type of document , then tags and tabs it as defined by the user for signing or data entry; designation of a “Signing Host” who functions as a host and notary to coordinate use of electronic and in-person signatures in transactions involving multiple signers.

MobileAppLoader.com is trying to get a leg up as a developer and distributor of iPhone applications with its iPhone application Real Estate Real Easy. Initially available free for download and distribution, the company touts it as a tool to promote your business on the client’s phone. When they launch the application, the opening window invites them to call or email you. Subsequent pages allow them to search for properties, visit a webpage, learn about your services and company, or send you a location-based request for information about an area or particular piece of property. You can see samples at the Website or iTunes( http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=293197705&mt=8 )

Realtor.com continues to fine tune its marketing programs to the varied needs of members and company. Just announced is a deal with Long & Foster to increase marketing exposure for its sales associates and clients on the Realtor.com website. Long & Foster listings will display company branding, a virtual “lawn sign”, wherever they appear on Realtor.com, including on the search results page.

In another new marketing program, Realtor.com and broker members of The Realty Alliance announced plans to avail the Showcase Listing Enhancement package to Realty Alliance brokers and associates increase the appeal of select listings on Realtor.com.

The featured listings will contain a photo gallery of as many as 25 photos, neighborhood details, full motion videos and virtual tours(if available) and lead capture forms. Pilot programs will add home warranty and mortgage services info alongside participating brokers’ listings on Realtor.com

How I bought a camera

2009-05-04T17:52:00.003-05:00

My Canon digital camera finally died, forcing me back into the market.

What mattered? Price, for one thing. Since new cameras seem to be released every few months, I didn’t want to spend too much, knowing there could be good cause to step up to something else within a year or two. So, I didn’t want to spend more than $200.

Megapixel rating is a much touted and overrated feature. In reality, for typical real estate applications—posting to the web, images in flyers and brochures— a 3MP camera would do. But sensors have evolved well beyond that, except on phones and Webcams. So I knew any current camera would serve.

More important were the camera’s optics. As both a Realtor and avid photographer, I wanted a wide-angle lens, and a powerful optical zoom.

Versatility, too. I don’t shoot that much video but wanted that option so I would no longer need to carry a camera and camcorder. A determining requirement for me was that the optical zoom function when recording video. That’s not such a common feature.

For convenience, I wanted a compact that felt good in my hand. Internal memory and SD card. With everything else, it had to be durable: I carry my camera on a lot of hikes.

So what did I get?

Panasonic Lumix TZ-4, purchased in a bundle at Sam’s Club for $179. It’s one of last year’s models in the Lumix line, so the price break. It’s a compact with a stainless steel body. As far as the optics go, it’s got a Leica (synonymous with quality optics to those of a certain age) 10X wide angle optical zoom lens. Optical zoom works in the video mode, and it can record high resolution video at 720p in the 16:9 aspect ratio. There’s a step-up model, the TZ-5 which records in true HD (1080 lines of resolution)for less than $50 more.

The only compromise I've discovered so far was giving up a through-the-lens-view finder. That takes some getting used to... I’ve also learned in some situations it’s best not to shoot in the camera's “intelligent” mode. That and carry a tripod for when I want to shoot with the full zoom.

This is not an endorsement, nor a glowing review. In fact, mine may not be the right camera for you. But that’s not my point. It’s this: when you think these things through before you start shopping. prioritize which features and functions matter. Computer, phone or camera you’ll end up happy with whatever you’re buying.

I am.

Five Questions About Smarter Agent

2009-04-13T12:08:00.001-05:00

Most think of GPS as a navigation tool, but one company is using that technology as the basis for of location-based property searches on mobile devices. Smarter Agent is a carrier approved, GPS-powered tool which enables consumers to search and retrieve property information on their cell phone or other handset, based on where they are. It was developed by co-founders and brothers Brad(CEO) and Eric Blumberg ( CTO and president). The Blumbergs have an insiders’ understanding of how technology can best serve the needs of today’s mobile real estate professionals and clients. Their mother owned a brokerage office, and they have held real estate licenses since they were 18. They hold several U. S. patents for the use of technology in their system.(responses have been edited)

Questions:

Can you explain Smarter Agent?
Smarter Agent gives consumers a mobile application to search property listings anywhere, anytime from the convenience of their cell phone, iPhone or BlackBerry. Our application Homes for Sale pinpoints the users’ location then pulls up all properties for sale in the immediate area: IDX/VOW (publicly viewable listings) data with sales prices, property descriptions and neighborhood information. They can map the results, view photos and search by city, zip code or community name. When ready, they hit “call to see” and are connected with the broker or agent who provided the application, no matter whose listing it is.

How does this solution work (including integrating with IDX and MLS)?
Smarter Agent works as a vendor with the broker or agent’s MLS to take the IDX/VOW mobile, while maintaining the broker/agent’s brand just like their Web site. Consumers can search “all” properties in that region, and our Homes for Sale application lets them see all nearby homes for sale, based on their current location, as they travel through neighborhoods.

What's the cost and requirements for agents and brokers?
Agents and brokers pay to have our application branded, distributed to clients, and their calls routed to you. Standard pricing is around $40 per month, for unlimited distribution to consumers. We offer specials throughout the year so call for the most updated pricing.

For consumers?
For consumers, the download is free on the iPhone and BlackBerry devices. For other devices, the carrier may charge a fee to download Homes for Sale, comparable to the cost to download a game or a ringtone

What are the benefits to the real estate professional providing this solution?
Homes for Sale is a branded mobile application. It gives brokers/agents access to clients on their cell phone, whether they use it for text messaging, mobile web (WAP) or downloadable applications. Searches can be launched directly from a Web site, or as directed by a sign rider or printed advertisement. Calls placed from the branded application are routed back to you, regardless of who listed the property.

Quick Takes:

2009-03-12T15:20:00.003-05:00

For Mac Users
If you’ve got a G5 or better, and have experimented with past versions of iLife for building/managing a Website via iWeb, or creating video tours with iMovie I’d highly recommend the latest version of the suite, iLife 09.

Both simple to use, but they’ve opened up on the creative end to deliver that combination of ease of use and sophistication that is the Mac experience. New version of iPhoto can geo-tag your photos too, and post them on a map, if you’ve got one of the few GPS-enabled cameras like the Nikon Coolpix P6000. If not, you can enter addresses as you upload them to take advantage of the mapping feature.

Netbook?
Rumor of the week : Apple is prepping its version of a Netbook, with speculation based on orders for 10 inch-touchscreen panels placed with Taiwanese manufacturer. A hybrid iPhone/iPod Touch/tablet for the netbook class? We’ll have to wait and see

Regardless of Apple’s plans, a netbook is something t to consider. Just got one of the Dell netbooks in my house...for one of our kids who wants nothing but quick on for Facebook, IM, etc. First hands-on impression are these could be great solutions for the mobile Realtor who wantsmore from the Web than a smartphone can deliver but finds a full-sized notebook a little cumbersome to haul around. Keyboard a bit cramped, but more than enough screen. And the price: under $300.

But is any netbook a good choice for you? Think about what you need in the field. If it’s mostly Web, comfortably viewed, they make sense. And you don’t have to worry about loading it with all your software. With Web based-apps like Google Apps, Top Producer and the like, as long as you can connect, you’re in business.

Design Center
Here’s how practical and productive Web-based apps can be.

For a mailing , I didn’t have the right template for the labels. No problem. With the Avery Design and Print Online center you can build then print whatever you need to print on Avery’s paper products--labels, business cards, postcards, etc. All done right there, via your Web browser, perfectly formatted for your printer in a few steps--even addressed using your mailing list.

Create a free account you can save your projects, return revise and edit as needed. Just another example of potential for Web-based apps.

Discerning some trends from CES

2009-01-20T17:38:00.007-06:00

In Tech Watch for Realtor magazine online’s February edition, I tried to highlight some more noteworthy introductions at this year’s Consumer Electronics Show. Here, I’ll briefly highlight a few emerging product with potential promise for mobile agents

CES always has its surprises, but more than anything the show offers a compass on where technology is headed. One key to the future is the continuing refinement of flash memory technology, and the next generation of equipment it will empower. For example,the SD Association, representing more ethan 1,100 companies, announced agreements of a next standard, called SDXC, for flash memory cards with storage capacity of up to two terabytes(1 terabyte ==1,000GB) of data

When you can slip that kind of memory into a portable device of any kind, there’s simply more you can store and do. In fact, the implications of advances in flash memory are already evident in the growing selection of flash-based camcorders. With no moving parts , save their optics, these compact portable devices may be all you ned for photos and video.(Announcements from Canon, Sony

That is of course, if high res image capture isn’t already built in to your next generation smartphone. The newly announced palm Pre, with its its 3MP sensor, is already good enough for basic photos for the Web.

Last year, the miniature projection systems from the likes of 3M and Microvision , http://www.aboutprojectors.com/WowWee-Cinemin-Stick-projector.html
were among the show stealers at CES.

This time out we started to see potential applications of that technology in a range of devices like 3M’s MM200 and the Cinemin line coming this spring from WowWee.

Such projectors will be ideal for presentations on the road ,and get get around the small screen display which has been one of the real limits to many mobile handsets. One day with one of these, you could confidently leave a full sized notebook behind, and decide between a smartphone or net notebook as your mobile office.

One dedicated device which could go the way of all flesh: stand-alone GPS navigators. With GPS navigation a routine service offering from most cellular providers, and as as more smartphones offer GPS navigation as a standard feature or option, you have to wonder where the dedicated system will fit in the future. In the car seems most likely, and to secure that presence there has been a trend to improve the services which empower these devices.
If you live or work in a busy city, the most useful seem to be real time traffic updates now increasingly common with device/services bundles like TomTom Live, TeleNav Shotgun or the Dash Express (http://www.dash.net/product/traffic.php).

Five Questions...

2008-12-15T16:01:00.005-06:00

To make this blog more informative, I thought it might be good to start including interviews with experts from time, as they share their insights on their respective fields in a brief Q&A format, without being too self-serving.

Here’s a first try.

Five Questions for Matthew Hardy, CEO, Real Estate Success Tools

Matthew Hardy is CEO/President of Real Estate Success Tools, publisher of the real estate productivity software Real Estate Success Tracker - REST. Available for Mac and Windows in Single User, Multi User and Server versions.

In your opinion, what are the essential technology tools for real estate agents today?

A computer, phone and software that works.

For software, email is most important, then customer relationship management (CRM) capability.

Too often, agents think they can run a business with the built-in apps that come with their computer. These apps cannot collect and track real estate-specific data.

Where does Real Estate Success Tracker fit?

Large businesses have their own private database systems. That's what we provide for real estate agents, teams and offices.

You retain control of your data so that you can leverage it for your maximum benefit with options to accommodate any real estate business.

You’re selling software, but there’s a definite trend to Web-based solutions for functions like contact management. In your opinion, is there something Realtors may be missing or need to know about Web-based solutions?

Most (and the biggest) web-based solutions won't allow you to take all your business data with you should you decide to leave the service. It's a real oddity that the real estate industry tolerates this. But, you don't have to. For instance, with REST you can access your database from anywhere, but it’s your private system shared only with your team, partner or assistant.

How easy is it to migrate from one system to another?

Frequently, if agents want to switch contact/CRM solutions, they’ll find their old data is exportable, but in a format nearly unusable to them. For instance, the data in the exported file from some web-based service like Top Producer has been "flattened" (in database terms). There’s just too much effort required for most agents to parse the data so it's usable in another system.

We developed a conversion utility to do that work for the agent. Their copy of REST already includes their imported data.

Given the economic climate and state of housing market, what assurance can you offer realtors it’s a good time to invest their time and money in tools like yours, i.e what’s the payback?

What makes more sense, economically?: spending $50-100+ every month on a system designed to hold you captive, or spend $399 one-time and have absolute control? Put your real estate business in a system that embraces standards (PHP, XML, SQL, PDF) and you'll have the most options for responding to market changes.

The pros have expert systems that support critical activities like lead generation and lead conversion. A solution like REST helps manage relationships with prospects and clients with ease and flexibility.

Surveys Say...

2008-11-05T11:44:00.002-06:00

Two recent surveys underscore just how pervasive technology has become to the working life of real estate professionals. The annual Realtor Technology Report conduced by NAR’s Center for Real Estate Technology, and the California Association of Realtor’s own 2008 Use of Technology Study.

Across the board, the most used hardware hardware, as indicated by NAR members, are cell phones(42% smartphones, 55% standard cellphone), digital cameras(87%), desktop PCs(64%), notebooks(55%), and GPS navigation devices(34%).

Real estate remains a PC world: only four percent of respondents use a Mac. Sixty-nine percent of respondents have some form of mapping on their website. Of them, 71 percent offer map-based searching.

Social networking is emerging as an area of keen interest, primarily as a way to find consumers. A full third are now involved, defined here as social networking sites, blogs or Web forums. Most popular sites include Linked-In, Facebook, and ActiveRain, Seven percent of Realtors now maintain their own blog.

There’s much much more in the survey and you can find the complete report here.

CAR’s survey posed some different questions, for insights into other aspects of technology usage. Forty five percent of respondents said the primary benefit of their tech tools is the competitive edge it gives them in the field. They also report 48 percent of their business originated online this year.

Thirty-two percent of CAR members now carry a laptop, and for 70 percent of them the primary use is for listing presentations. Keeping up with email is a major challenge of business today, according to 88 percent of respondents.

But they are doing a good job of it: 32 percent respond to client email immediately; 34 percent within an hour.

There’s more here.

Two Steps To Simplification

2008-09-16T16:17:00.004-05:00

A couple of Web-based solutions have come along to simplify your working life. Both were developed for general users, but certainly could appeal to real estate professionals.

If you’re a frequent traveler, or tired of handling all the junk mail arriving each day, Earth Class Mail may be the answer. With this Web-based service you can manage, sort, retrieve all your postal mail online without ever reaching for a letter opener.

Here’s how it works. You create an account and have all your mail forwarded to an Earth Class Mail address.(Some prestigious sounding addresses in a few major markets are available as an option). The service scans the front and back of your mail then posts those images to a secure site for you to view at your convenience.
When you view those scans, you can select to have the mail shredded and recycled; forwarded to you by regular mail; or opened, the contents scanned and posted for remote viewing. Earth Class Mail pricing starts at $9.95 a month and a 30-day free trial is offered.

The other solution targets call management

Phonesheet.com combines the basic functionality of a Web-based phone pad with very basic contact management. If you, or your assistant have trouble keeping track of all the incoming and outgoing calls each day, and the calls you need to make, it might be worth exploring.
The Web-based system is basically a combination phone log and memo pad. Call status is color coded for an overview at a quick glance so you know who you’ve called, who’s called you. all calls remain in the active menu until you strike them from the list and they become part of call history for that contact

Call logging is is also a feature built into more robust contact management systems, but if you want something simpler and entirely web-based the cost is $160 a year or $15 a month. There’s a 30-day free trial.

What should the MLS become?

2008-08-18T11:54:00.003-05:00

No sooner did I post the entry about Point2Technologies's study of photos in tours, then announcement of the following paper arrived. Usually I wouldn't cover the same company in almost consecutive entries, but this merits it.

“What is the value a real estate professional brings to consumers when information about everything, including real estate, is so abundant on the Web?“

That’s a thought-provoking question Saul Klein poses, then answers, in an industry white paper he’s put together about the MLS and all he envisions it can and should be. Entitled MLS 5.O: The MLS of the Future, you can freely download the paper as a pdf or a word document here.

Klein is CEO of Point2Technologies and the Internet Crusade, and has more than 30 years experience in real estate. So, he has the credentials which lend weight to his insights and interpretation how the MLS can evolve into a more powerful and responsive resource for consumers and real estate professionals alike.

If you’re attuned to the changes technology and the Web have already brought to this industry, and wonder where it’s leading, this is a must read—if only to get you thinking and start conversations rolling.

As he explains in the introduction, “This paper is a summary of the potential that the MLS can bring to the real estate industry and to consumers and, at the same time, it can be viewed as a subtle warning if brokers and industry leaders fail to grasp the strengths MLS currently possesses and employ them in a fast changing world, when consumer alternatives are popping up at every turn.”

Take a look and start the dialog.

Some easy answers for tours

2008-08-13T11:30:00.002-05:00

Still getting responses from July’s Realtor magazine story on video, now mostly from those with something to sell. In brief, here’s info from some recent contacts

Looking for an easy, inexpensive easy answer to your virtual tour needs? PropertyPreviews.com launched last month as a free site where you can create and distribute video tours. With its streamlined approach, users upload still photos to build the tours which feature pan and zoom effects to convey a sense of motion. Editing tools allow users to personalize the tours with text and background music. Distribution to sites like YouTube, Zillow and Trulia is one click away, and tours can be converted in to an ePostcard for display on your site. The services is currently in beta and, again, free.

VideoSalesAgent.com is one of many companies with turnkey tour creation services, starting at $139 for a musical slide show tour with up to 40 pictures. Its Fone Tour option, creates tours specifically for delivery to mobile devices, including smartphones.

Realty Times has put together several video solutions for use online. Branded home tours, $349, combine a home tour, interview with listing agent discussing its appeal, and a look at the latest market trends. See a sample here. Another option: branded video newsletters for distribution each month. An example can be found here.

If you’d rather develop your own approach to free tours Greg Drejza has wriiten a book "How to Create a Virtual Tour for Free" which steps you through the tour building process process. Some practical tips on what it takes for an effective tour on a budget. Available for $10.95 in black and white through the website

More photos, more interest

2008-08-06T11:01:00.003-05:00

While video is gaining momentum, photos still rule as far as presentation of the property on the Web goes. And when it comes to pictures, More means More, according to survey conducted by Point2 Technologies earlier this year.

The sampling of 100,000 active listings throughout the U.S. and Canada analyzed the impact pictures had on consumer activity. Overall the study affirmed a direct correlation between the number of pictures and consumer interest. The study compared how many times each listing was viewed online; interest in the listing, as demonstrated by viewing time and related activity; and the number of leads generated by each listing.

Two key findings:

Listings with no photos generate a minute fraction—less than one percent—of the detailed views that results when a listing features more than 21 photos;

Listings with 21 or more photos generated three times the amount of detailed views, and twice the amount of interest and leads than those with just one photo.

You can read a more detailed report of the survey in the press release here.

One more tool...

2008-07-14T16:10:00.001-05:00

Space can make waste when it comes to print. There’s not always enough room for all the points you’re trying to make when submitting an article for the printed page. An example: the video tour feature in the current issue of Realtor. It’s largely a rewrite of a longer story I submitted, and in the editing cycle some things get cut so the story fits within its assigned pages, allowing room for art, etc.. I just want to touch on two of the sidebars which didn’t make it, at least in the last rendition I saw.

First concerning, YouTube, itself. Early on in my research I encountered some confusion about the legality of posting real estate video tours to YouTube. When I contacted YouTube about about using their service to host property tours I got a vague response which said, essentially, go ahead. So there, you can YouTube.

The other topic concerned the whole issue of what really constitutes a real estate video. In my estimation, video requires motion footage which allows the viewer to move through a space. It delivers a better sense of the space and flow from room to room than you can from a series of still pictures. Others contend, however, the video label also applies to a souped up slide show, complete with soundtrack and narration. In these “videos,” the so called “Ken Burns effect” of picture pan and zoom is often used to give some sense of motion. But you’re still really looking at stills.

However you define video, I don’t think you can overstate its growing importance for showcasing property. You’ve got to be able to talk it up as one more thing you can do to market that listing. We’re still in its early stages of adoption but I think it’s the next standard for home tours, one more tool you’ll want to be able to offer, especially for those high end properties which demand special treatment.

Gaining ground?

2008-06-01T14:30:00.001-05:00

Been working on the buyers guide to computer systems for Realtor online. It’s a story we do every year or so. As part of that we post a query asking readers to let us know what systems they’re using. Nothing scientific about it, just random responses from real estate pros who care enough about the computer they use they want to tell the world about it.

This year there’s been a disproportionate number of responses from Realtors who want t talk about the Mac. Roughly half of the two dozen or so responses have been from Mac users. Even on the PC side I’m hearing from people who either wish they had a Mac or are considering one for their next system.

In years past, there might have been one, maybe two Mac users in a group this large. Clearly something is happening: either Mac users in real estate are now more enthusiastic about their system and eager to talk about it; or in fact their numbers are growing, evident in the number who bought a Mac since the shift to Intel chips.

In fact, several respondents cite the ability to run WIndows on a Mac(if and when they need it) as a compelling reason they’ve gone Mac. With that, they welcome the quality of graphics and marketing material which can be easily produced one the Mac side. Nearly all cited ease of use, stability of the OS and perceived immunity from most forms of malware as compelling advantages.

From all this I sense there’s some momentum there, and the Mac is gaining ground among real estate users. The big question remains, though, will Apple do anything to capitalize on the opportunities developing here.

Worth a Look...

2008-04-15T17:53:00.003-05:00

One of my original goals for this blog was to use it to shine light on lesser known companies, and easily missed solutions, tools and ideas which might benefit real estate professionals

Because of the work I do for Realtor, I get email from start-ups and entrepreneurs with a new product or service they want to promote. Sometimes they’re just looking foran unbiased opinion or suggestions. I hold onto these with best intentions to write them up. But. it’s not always easy to find the time to give them their due and point readers in their direction. With this entry I hope to rectify that by highlighting just a few

Some innovative solutions are developed by Realtors themselves, although it can be a while before their great ideas reach the mainstream. When a real estate pro can harness technology to address a particular challenge, or provide a better model for disseminating information, there’s more potential value than when someone outside the industry proposes a better way of doing things, without really understanding the nature of your job and challenges you face..

So support these fellow Realtors and take a look at hat they’ve been doing

Last week I got an email from Frank Borges LLossa, broker owner with Frankly Real Estate, Alexandria, VA. He’s pioneered what he describes as “the World's First WIKI MLS.” Follow the link, he explains it better than I can here. The idea of a “wiki”— a deepening well of user-driven information on the topic, in this case listings— offers one more example how you can tap the reach, access and immediacy of the Internet to disseminate and share timely information and insight. His wiki won’t be the last.

In the Chicago area, Doug O’Reilly took it on himself to devise a mobile solution for retrieving listing information via smartphone. mEstate takes a feed from the MLSNI and delivers it, with photos, to most smartphones, including Blackberries, Treos and iPhones. Enter mEstate’s URL on a Web-powered phone and you can search the database by address, price range or MLS . WIthin seconds you’ve got the essentials, including contact info for the listing agent. This is a labor of love: O’Reilly developed and delivers the service for free. What a welcome precedent to set!

Out West, Philip Farrar brought a background in accounting, finance and computer systems to his real estate career with Windermere Real Estate Capitol Hill, Seattle. When he started keeping the books for himself and his wife, also a Realtor, he was surprised there wasn’t an easy answer to financial management for real estate agents.
So, Farrar partnered with a programmer to develop Wallaby as a Web-based solution. He designed Wallaby so agents can adapt it to how they run their business and manage finances. He’s got 100 subscribers so far, primarily in Washington state, and is putting the final touches on version 2.0.

How Do You Make Your Case?

2008-03-19T10:12:00.002-05:00

Before you can get that buyer or seller to sign a contract, you’ve got to make your case. It might be on paper, viewed on your notebook or the TV, maybe something you distribute via email or on disc, but there’s some sort of presentation involved.

I’m working on a guide to presentation solutions for Realtor Online’s May issue and I’d like to get some input on what works and why. Is a printed CMA on paper, pulled from your MLS, all it takes? Are you using PowerPoint to convince that buyer or seller you should represent them? Have you experimented with presentation software? What about video—is it worth the time and expense, on or offline?

If you’ve got experience, observations or insight you’d like to share, please email me.

Transaction Management

2008-03-19T09:58:00.002-05:00

March’s buying guide in Realtor Online takes a look at transaction management solutions. With space limitations we can’t include every company, but I try to identify the major providers in these guides. Spend a lot of time searching the Web, soliciting input from brokers and agents, asking contacts about their products and competitors. No matter, there’s almost always some left out or overlooked.

I’m hoping to use this space to supplement or expand on the coverage there. Coming out of this story, the most important thing I heard from vendors and successful users of transaction management systems: assign someone with primary responsibility for managing that system, entering listing data, contracts and forms, contact info, etc

Some are selling the systems, and some are buying into the concept, with the idea that a Web-based transaction system is going to make life easier for the agent, centralize all their records with a system for tracking progress toward closing.

What I heard, though, is the transition can be counterproductive if you force them to learn and adopt new habits.
Relieve them of that responsibility by assigning it to or hiring a listing coordinator or transaction manager,(however you describe that position) and everyone benefits. Agents can focus more time on clients, assured everything is taken care and nothing will be missed. Clients and their representatives can monitor the progress and see what needs to be done.

And the system which improves efficiency while allowing agents to spend more time with buyers and sellers gives the broker a potent tool for recruiting.

Microsoft's Easy Answer To Basic Web Presence

2008-02-20T14:42:00.002-06:00

“It doesn’t have to be hard or expensive to really start taking advantage of marketing yourself online today.”

So says Michael Schultz, U.S. business and marketing lead for Microsoft’s Office Live Solutions for small business. To back that claim, he points to the revamped version of Microsoft Office Live Small Business announced last week. It provides the tools, strategy and and advice to take the pain out of creating maintaining a web presence, and marketing services online.

Real estate is one profession Microsoft is targeting with this program, offering agents an easy path to step out from under the umbrella of their broker’s website. “Think about who the broker is really trying to promote with a company website,” reasons Schultz. “Realtors today must have their own sites for branding themselves and their listings.“

Creating even a simple site can entail costly reliance on outside vendors, or hog the time of those who opt to design, manage and market their site themselves. Microsoft’s alternative won’t break the bank as it guides you to an easily customized website. There’s a choice of design themes for different professions, including real estate, with color schemes and design elements that can be modified with the click of a mouse.

The cost? Basic service is free, and includes a domain name, hosting, site design and editing tools,Web-based contact and document management, email addresses, site tracking and analysis. After the first year, domain name registration costs $14.95.

An email marketing module, free while in beta, will allow users to plan, launch and monitor the results of drip marketing campaigns. Another fee-based option, AdManager, handles pay-per-click advertising on search engines, based on a specified budget.

“We’ve tried to integrate all the services that put the power of the web in the hands of individuals, so they can focus their time on what they do best,” says Schultz.

Some may want something more ambitious in a website. But for the real estate agent who recognizes the need for web presence, but has postponed that move, this is an easy answer.

Even those with an established site might do well to check out what Microsoft has put together: included are several lucid articles explaining the elements of effective web design, site monitoring and how to use tracking reports to fine tune your efforts online.

Any Directions on Mapping?

2008-02-18T14:51:00.002-06:00

A regular part of the work I do for NAR’s Realtor publications involves putting together buying guides to some of the latest tools and technology. In years past, these articles ran in most issues of the print version of Realtor, but now are being published exclusively in Realtor online.

April’s story will focus on the latest mapping tools and services, and the many ways real estate professionals are now using them to save time, boost productivity and provide better service. It starts with something as basic as including a map of an area online, and a link so visitors can click for directions as part of listing information. Then, there’s the GPS navigation systems, in car or on cellphone, making it easier to get around. Finally, there’s use of map mash-ups, ever more popular, as tool for visually conveying the appeal of a listing and surrounding area while demonstrating your local expertise.

If any or all of these have helped you, or if you’ve made some other innovative use of mapping, I’d love to hear about it as I research this story. Just email me. I can’t interview everyone who writes, but the information and insights received helps me put together a more responsive guide to how the latest technology is benefitting real estate professionals.

Liquidus Launches VoD Solutions For Ads On Cable and The Web

2008-02-11T11:09:00.000-06:00

Want to promote listings with a little more jazz than the classified section of your local paper? Then take a look at what’s available from Liquidus, Chicago-based specialists in on-demand marketing technologies.

The company has built a Video On Demand (VoD) solution for creating then distributing video commercials to the classified advertising channels available to cable TV subscribers, in the markets of your choice. A companion service, VideoLink, lets visitors to a website view video ads by clicking a featured link.

“Ten percent of all digital subscribers visit these classified channels each month, and real estate is one of the most popular categories,” says Kirk Davis, Liquidus co-founder and executive vice president.

With the Web-based SpotSense interface, users can upload listing data and up to 12 photos. The company converts them into a 30-second spot, with synthesized voice-over narration. To view the ads on TV, cable subscribes visit their provider’s classified channel, and navigate to real estate listings by price, area, etc. As on the Web, the commercials can be viewed any time, any day of the week.

Subscribers can stipulate where the ads run, and Davis estimates the average cost will be about $25 per week per market. He says pricing will be set by cable providers, and initially they will be bundling ads in volume buys. So, minimum order requirements will determine whether it’s an affordable option for the brokerage, or individual agent. Davis estimates the VideoLink service, for Web distribution, will cost an additional $10 per ad.

The value of Web advertising and its universal reach, in any format, is well proven. The video on demand classified, over cable, is still a new concept to many consumers so its potential for attracting buyers is hard to gauge. But as a tool to show sellers you’ll cover all the bases to promote their property, it’s the kind of marketing innovation which could help determine who gets the listing in highly populated markets.

More Wide Angle Camera Choices For Real Estate Photography

2008-02-05T13:30:00.000-06:00

Realtors have been big users of the digital camera since filmless photography first appeared. But, camera manufacturers were relatively slow to address their particular need for cameras with a wide angle lens. That’s what it takes(here defined as a lens equivalent to a 28mm lens or less on a film camera) to fit an entire home or room in one good photo.

Fortunately that’s changed over the last two years, as wide-angle capability has become a selling point of more cameras. At last week’s PMA show, the big event for the imaging industry, several manufacturers added wide angle models to their lines,.

Options: a digital SLR, which can always be equipped with a wide angle accessory lens; or a compact camera with a built-in lens. Digital SLRs are for serious shooters who want creative control and all the options. Most Realtors will be well served with an easy-to-use and less expensive point and shoot compact, so I’ll focus on those here.

I’ve been covering digital imaging since its inception and can confidently say all major manufacturers make good, reliable products. If you’ve got a preferred brand, start your search there. The key is to find the camera with the right combination of features for you. Any digicam with an image sensor of 5 megapixels or better will be adequate for your needs. Other primary points of comparison include the optical zoom of the lens, the size of the LCD screen, ease which you can move pictures and movies to the computer and Web, and comfort with the camera and controls.

Here’s a quick rundown of some of the latest wide angle cameras, linked to where you can learn more. Note,: all are not in stores yet. If you find one you like you may have to wait a few weeks before you can buy. Prices quoted are manufacturer’s suggested retail prices.

New wide-angle cameras:

Sony’s DSC-W170(http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921665309170 ) 10MP, 5X optical zoom 28to 140mm optical zoom lens, 2.7-inch LCD nd 15MB internal memory, $299.

Nikon CoolPix s600, 10MP 4X 28-112mm zoom lens, 2.7-inch LCD, $300

Casio’s Exilim EXZ100 thin camera 10MP, 4x 28-112mm optical zoom lens, 2.7-inch LCD, $279. The step-up EX-Z200 adds image stabilization for $20 more .

Three from Fuji: F100fd, 12MP, 5X 28-140mm lens, $380; Finepix S8100fd,10MP, 18X optical zoom 27-486mm lens, 2.5-inch LCD. $400; and the SLR-styled S100FS with 14X 28-400mm zoom lens, 2,5-inch LCD, $800.

Three from Olympus: Olympus SP-570 UZ, 10MP, 20X 26-520mm optical zoom lens and 2.7-inch LCD. $500. FE-350, 8MP with 5X 28 to 112mm zoom lens and 3-inch LCD. $250. Stylus 1030 SW. 10MP, 3.6 28mm-102mm optical zoom lens, 2.7 inch LCD, $399.

Three from Panasonic: Lumix DMC TZ-4, 8.1 MP with 10X 28-280mm optical zoom lens and 2.5-inch LCD display, $250. The step-up Lumix DMC-TZ5 with the same lens but a 9MP sensor and 3-inch LCD, $349. Lumix DMC-FX35 with 10 MP sensor, 2.5-inch LCD and 4x 25-100mm zoom, $350

Social networking?

2008-01-25T17:18:00.000-06:00

Been researching varied aspects of social networking as tools for real estate lately, and to be honest I come away not fully convinced about the value of a lot of it. I mean, I understand the worth of the Web to promote listings, demonstrate market expertise to buyers and sellers, and using a blog to reenforce that with fresh content. But even that can be a challenge for those preoccupied with and focused on selling property. All these great networking ideas take time to set up, promote and maintain. Much of what I’ve seen and learned seems to have its place, but I suspect it’s value and appeal is limited. I mean, if you have the time, then there must not be much going on.

Then I read articles like the one in RISmedia about HouseValues $2.5million investment in ActiveRain and everyone quoted effusing about the glowing prospects for social networking in real estate and I have to wonder, maybe I’ve missed something.

But I’ve been reporting long enough to know there can be a real disconnect between what’s said or assumed at podiums and in boardrooms, and the reality of the streets. So I’ll defer to those who know and use these tools.

If you’ve gone to the trouble of finding this blog, you’ve got a real interest in real estate technology. I’ll pose my questions to you: Without giving away any secrets, how does social networking fit into your marketing plans? Has it had any quantifiable impact on expanding your client base? If so, what does it take? Do you see social networking as a key to the future you must embrace, or more of a distraction for those racing to keep pace with technology?

What’s in The Air?

2008-01-18T11:58:00.000-06:00

Apple’s new Air isn’t likely to convert a lot of Realtors to OS X—unless its “cool factor” complements the innovator image that’s part of your marketing persona. It’s lack of an optical drive and the enclosed( and unchangeable) battery are innovations most will balk at. So if you’re a typical user, and considering a Mac, you’ll probably be better served with a desktop iMac, or MacBook or MacBook Pro notebook.

The primary appeal of any of these Intel-based Macs remains the intuitive ease-of-use of Mac applications, and fact you can install and run Windows Vista and XP and related real estate applications. Understand too, though, that’s going to require purchase of Windows, on top of the cost of the Mac.

For most real estate professionals, the pricey Air holds more interest as a product concept than as practical solution to your mobile needs. There’s other choices in ultra-portables, the Air boasts the largest screen and a full-sized keyboard. The traditional notebook form factor is being pushed to its limits. There’s as much “ooh” to the Air as “Ah, what’s next?”

Some thoughts on CES

2008-01-16T15:24:00.000-06:00

The big event in Consumer Electronics is the annual CES show held in Las Vegas each January. I’ve been covering its announcements, innovations and introductions for years. Although the solutions there are rarely specific to real estate, for the last few years I’ve featured some in Tech Watch, the column I do for Realtor magazine online.

There’s so much going on at CES it’s hard to figure out what to include. This year, in the February column I decided to highlight some of the latest mobile solutions. CES showcases everything electronic for the home, office and desktop, but it’s the ongoing evolution in mobile electronics which will impact how Realtors work and use their time.

The show is always a good indicator of where things are heading, so there’s a couple of trends I’d like to briefly touch on here. First there’s the real advances in memory, especially flash memory. We’re reaching a point where you can cram hundreds of gigabytes of data on a hard drive barely two inches. But the advances in solid state flash memory which are of greater long term importance. WIth no moving parts, flash memory requires less juice thereby improving battery power, while allowing room for more features in more compact devices.

Next up is video. The latest camcorders and digital cameras make it extremely easy to post videos online. Even some inexpensive models can upload clips directly to websites like YouTube. While that may not be the ideal place to feature a listing, the fact is these cameras capture and properly format video for the Web. You can get a video tour online in minutes, or you can spend a little time editing clips into something a little more professional. Either way, putting together a video tour is not as challenging as it was

Last, there’s the ongoing march to convergence products. Talked about for years, there’s one device for all your needs for in your future. Whether you make it a smartphone, computer or something in between, it will be your choice. Limitations imposed now by screen size and data entry will all fall away. Whatever you want, you can have it in a product which also does much more.

That’s something to always keep in mind with technology. You don’t need everything it offers, or all the latest advances. What makes sense are those features and functions you will actually use. Today’s trends indicate you’ll just have more options in all else that one device can do.

Calling Mac Users in Real Estate

2008-01-09T12:04:00.000-06:00

One of the most persistent requests I get is from users of Apple's Macintosh computers looking for insight or advice on how they can make their Macs work in the Windows world of real estate. They’re frustrated, but as passionate as all Mac users, aren’t about to give up on OSX.

They usually find me through searches which lead them to a couple of Tech Watch columns I did on the potential for the Mac as a real estate tool, especially since Intel based Macs can run both OS X and Windows and compatible applications.(column links:http://www.realtor.org/rmomag.NSF/pages/TechWatch200707?OpenDocument , http://www.realtor.org/rmomag.NSF/pages/techwatch2006051?OpenDocument )

As small as this group is, it really can’t be given it due in publications which must focus on the needs of the broadest spectrum of real estate professionals. Nevertheless, there’s call for some gathering place where real estate professionals can link up and share their frustrations/experiences/solutions on using the Mac. There was a blog I was referring people to last year, but that seems to be abandoned. Apple also has a page on its site for Realtors (http://www.apple.com/business/solutions/realestate.html), but I think it’s more of a promotional than practical tool.

As a Mac user myself, and based on the frequency of queries I receive, I see the need for more information online for Mac users who are also real estate agents and brokers. So I am adding this post to try and identify that solution.

If you know of a website or forum which already exists, please let me know about it. If not, do you agree there’s a need? If so, do you think it can be adequately addressed with an occasional update on Mac news for estate users as part of this blog? or what else is needed?

Thanks.

Dell Adds a Tablet PC

2007-12-20T11:27:00.000-06:00

I know Dell has plenty of fans among Realtors. Now you have a Dell Tablet PC to consider next time you want to upgrade your notebook. The company is taking orders its newly announced version of a convertible Tablet, the Latitude XT (http://www.dell.com/tablet) , and it’s been a long time coming. The starting price, $2499, may preclude this option for some, but with Dell now in the Tablet market, competitive pressures could ultimately translate into better buys in the year ahead.

Apparently, Dell waited until it got the touch sensitive screen technology—which powers the advantages of a Tablet—right before bringing its version to market. The 12.1-inch screen features what Dell calls capacitive touch technology for faster, more accurate system response to user input in Tablet mode. Users can touch the screen or use the battery-free pen to control system functions, or enter data.

Key specs of the basic configuration Latitude XT include 1.06GHz processor, 1GB RAM, 40GB hard drive, optical CD read/write and DVD read drive, Wi-Fi g, and a full-sized keyboard. The unit weighs just under pounds.

Tablets haven’t caught on here, or anywhere, at the levels some were predicting when Windows for Tablet PCs was announced in 2002 But that could be simply a matter of the solution preceding the need. When you look long term at real estate, and the inevitability of electronic contracts, digitally signed, and Web-based negotiations and closings, the case is being made for a Tablet, or some variation of its data capture capability, for future transactions.

So, even if you’re not ready for a Tablet now , you might want to take a look, familiarize yourself with the technology and think about its implications for how you conduct business. Microsoft’s Tablet site is probably the best place to start:
http://www.microsoft.com/windowsxp/tabletpc/evaluation/default.mspx

Why RealTechTools?

2007-12-14T12:45:00.000-06:00

I’m launching this blog, RealTechTools, to supplement the work I do covering technology for the print and Web versions of Realtor magazine, published by the National Association of Realtors. I’ve been covering technology as a freelance contributor to Realtor magazine since the early 1990s, and in the column Tech Watch since the inception of Realtor magazine online, sometime around 2000.

With my very first paycheck from Realtor, way back when(I think it was called Real Estate Today at the time) I purchased the first external hard drive to go with my Mac Plus---a whopping 40 megabyte drive for round $400. Times have sure changed.

Ever since, I’ve done most of the monthly buying guides to technology which have run in Realtor magazine, and a few other features. Tech Watch was later launched to add and expand coverage in a more timely fashion on the Web. Originally the column ran twice each month. It was cut back to once a month in 2006, and now, for 2008 they rolling it further back to just six times a year.

I enjoy writing for NAR's Realtor publications. The editors there work hard to deliver a balanced, quality product addressing the varied needs of real estate professionals, from the new agent to the seasoned pro. So, I don’t want to do anything that would jeopardize that arrangement; for a freelance writer, that usually means not writing for competitors. But, I need an outlet: I really enjoy exploring practical applications of the latest innovations for real estate, and want to continue that.

A blog seems the logical compromise, as far as keeping myself and readers informed about developments I—drawing on years of experience writing about technology in general, and its applications in real estate, in particular— believe may be of some interest or benefit.

As a freelancer, though, my first priority has to be those paying assignments which allow me to take care of my family. I’d like to somehow turn this into a paying gig(if you have any ideas I’d love to hear them) but until I can crack that nut, I won’t always have time to go into much depth about what’s covered here. I can only pledge my best effort, and will also be developing a website of the same name as a more organized resource, with links to articles I’ve done and other content I think could be of help or interest.

The best of the Web is always user-driven, so I also hope to attract enough readers among real estate professionals and solutions vendors to make this a vital, active forum for sharing ideas and experiences on a range of tools.

When I started writing for Realtor, information on the latest listings was tightly controlled through the MLS. Digital cameras were just coming into their own, and the Web didn’t figure on many horizons. Mobile computing meant hefty “portables” and the virtual tour was virtually impossible. Smartphone, Tablet, GPS, Google—Who had a clue?

That’s all changed, for the good of all involved. Real estate today is more dependent on a host of technologies than ever, but it’s still a people business. With RealTechTools, I’ll focus on the tools, latest developments and implementation which can empower the real estate professional to set and match new standards in responsive, productive services for buyers and sellers. I’ll draw on my experience as a journalist and conversations with agents, brokers and vendors to try and serve up a mix of timely information, insight and opinion, as best I can with limited time and resources.

The old saying goes the first step is the hardest. That done, let’s move on.