How Do You Make Your Case?

Before you can get that buyer or seller to sign a contract, you’ve got to make your case. It might be on paper, viewed on your notebook or the TV, maybe something you distribute via email or on disc, but there’s some sort of presentation involved.

I’m working on a guide to presentation solutions for Realtor Online’s May issue and I’d like to get some input on what works and why. Is a printed CMA on paper, pulled from your MLS, all it takes? Are you using PowerPoint to convince that buyer or seller you should represent them? Have you experimented with presentation software? What about video—is it worth the time and expense, on or offline?

If you’ve got experience, observations or insight you’d like to share, please email me.