A regular part of the work I do for NAR’s Realtor publications involves putting together buying guides to some of the latest tools and technology. In years past, these articles ran in most issues of the print version of Realtor, but now are being published exclusively in Realtor online.
April’s story will focus on the latest mapping tools and services, and the many ways real estate professionals are now using them to save time, boost productivity and provide better service. It starts with something as basic as including a map of an area online, and a link so visitors can click for directions as part of listing information. Then, there’s the GPS navigation systems, in car or on cellphone, making it easier to get around. Finally, there’s use of map mash-ups, ever more popular, as tool for visually conveying the appeal of a listing and surrounding area while demonstrating your local expertise.
If any or all of these have helped you, or if you’ve made some other innovative use of mapping, I’d love to hear about it as I research this story. Just email me. I can’t interview everyone who writes, but the information and insights received helps me put together a more responsive guide to how the latest technology is benefitting real estate professionals.
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