Tuesday, February 7, 2012

Getting Mobilized

       Smartphones first impacted the real estate as a professional tool, giving you access to all the information and communications resources you need, when and where needed. As clients and prospects followed that lead, and embraced smartphones over the last few years, the influence of the smartphone on real estate has become more consumer-driven.
       A decade ago the challenge was to build your Web presence as a portal to listing information and introduction to your services. Today, the parallel challenge is to establish a winning mobile presence.
Smartphone want seamless convenience, whether retrieving information on restaurants, gas stations or local listings. What’s sometimes missed though, is how property information must be optimized for the handset and its smaller display screen. 
I touched on the critical importance of mobile websites for real estate as they relate to QR codes in the last Tech Watch column I did for for Realtor magazine online.  It’s a much bigger issue, though. As buyers rely on mobile devices for retrieving property information, they expect what you provide be optimized for display on their particular small screen, whatever device, whatever smartphone operating system they use.
Fortunately, vendors offer a growing array of cost effective solutions and services to meet this challenge. While researching mobile real estate, I came across a white paper from one provider which explains the challenges, frustrations and one potential solution for mobile real estate websites. (Available for free with registration on Mobile Real Estate ID )
If you’re not convinced of the need to optimize your site and listing information, it provides a quick overview and all at stake for those who don’t create that winning mobile presence, near term. For those in the now, it makes the strong case to act now, and mobilize your site, if you haven’t already done so.

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