Thursday, January 26, 2012

A Google Guide
To Google for Real Estate

        There’s much you can miss, when you aren’t looking. 
Everyone knows and recognizes the importance of Google as a tool for marketing and drawing potential clients to online listings and sites. For all you know, though, you may not know how to take full advantage of all that's available. Google wants your business, and to make it easy they’ve put together a page specifically targeting real estate pros. 
Appropriately named, Google for Real Estate Professionals, it presents a brief overview of how and why to effectively embrace Google’s many resources to reach buyers and sellers — everything  from Google Docs through SketchUp, YouTube, Google Places, Maps, Earth etc., etc. If you can use it, it's there.
If you’ve been disappointed with your online performance, and willing to explore ways to make more effective use of the Web, this might be a good place to start, measure up, and adapt, as needed.
Speaking of websites, Coldwell Banker proudly reports its branded real estate websites topped all national franchises in unique visitors last year, according to figures just announced. In a press release, the company says Nielsen puts the traffic at 17.5 million unique visitors, while comScore Media Metrix  estimates the traffic at 26.1 million unique visitors. By either tally, they’re obviously doing something rich....and there’s much to be learned from compelling websites.

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