Monday, August 18, 2008

What should the MLS become?

No sooner did I post the entry about Point2Technologies's study of photos in tours, then announcement of the following paper arrived. Usually I wouldn't cover the same company in almost consecutive entries, but this merits it.

“What is the value a real estate professional brings to consumers when information about everything, including real estate, is so abundant on the Web?“

That’s a thought-provoking question Saul Klein poses, then answers, in an industry white paper he’s put together about the MLS and all he envisions it can and should be. Entitled MLS 5.O: The MLS of the Future, you can freely download the paper as a pdf or a word document here.

Klein is CEO of Point2Technologies and the Internet Crusade, and has more than 30 years experience in real estate. So, he has the credentials which lend weight to his insights and interpretation how the MLS can evolve into a more powerful and responsive resource for consumers and real estate professionals alike.

If you’re attuned to the changes technology and the Web have already brought to this industry, and wonder where it’s leading, this is a must read—if only to get you thinking and start conversations rolling.

As he explains in the introduction, “This paper is a summary of the potential that the MLS can bring to the real estate industry and to consumers and, at the same time, it can be viewed as a subtle warning if brokers and industry leaders fail to grasp the strengths MLS currently possesses and employ them in a fast changing world, when consumer alternatives are popping up at every turn.”

Take a look and start the dialog.

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